Dean and WoodDean and Wood are part of Beijer Ref UK and Ireland and major players in the refrigeration and air conditioning industry.

Dean and Wood needed an eCommerce platform that could be tailored to their needs including links to their back office systems to make it easier to keep all their product and stock availability data up to date.

They also have several other brands so we’ve worked hard to make sure that we share as much code as possible between the different branded sites to make it easier and faster to maintain the sites moving forward.

The site also offers customer specific pricing at multiple levels – both the type of product and down to individual product options.  This means the site does quite a bit of intense data processing “on the fly” to guarantee that customers are offered the best and most accurate pricing information.  This in turn lead to quite a demanding hosting requirements to make sure the site stayed responsive to customers at all times.